Taking New Zealand Cycling To The World

NZByBike is the number searched website in New Zealand for cycling information. The site contains hundreds of rides around the country and places to stay, places to eat, things to do and cycling tours.

Project Details
When the New Zealand Government announced that there was to be NZD$50 million invested in cycle trail development around the country an immediate plan was hatched to develop a one-stop resource for those seeking information on cycling. NZByBike was designed to have information on trails, places to stay, places to eat, and where to get all your cycling gear.

South Inc. worked with the founders and General Manager, Matt Kyhnn, to design the entire project including the technology platform, user interface, and over business plan. In 2010 NZByBike won the South Island reginal award for the Inaugural ANZ Business Plan competion for the plan written by South Inc.

South Inc. tried to follow this up with a funding round which was unsuccessful, the founders instead choosing to grow the business organically.

NZByBike is the largest searched cycle information website in New Zealand with nearly 30,000 visitors monthly.

South Inc. Services
  • Business planning: South Inc. authored the business plan for NZByBike which subsequently won the Inaugural ANZ Business Plan competition;
  • Competitor and financial analysis: while working on the business plan;
  • Technology planning: working alongside Toby Eglesfield Design and Xebidy Web South Inc. helped design the website architecture and user interface;