Creating The World’s Greatest Travel Organisation
South Inc. contributed to initial product design, financial planning, funding raising, strategic partner establishment, technology planning, and creating an online strategy for the meme #travelwithmeaning.
In November 2014 Neil launched Loka – the world’s first Flexible Travel Collective, on the East Coast of Australia with immediate success. Loka has disrupted the traditional travel space in Australia by establishing a new way of creating and linking extraordinary travel experiences. Loka is a ‘social enterprise’ with “#travelwithmeaning” as it’s ethos meaning that they believe that the best travel experiences are authentic local ones but that they need to be sustainable in the long-term. Loka works with local communities to make them ready to receive travellers. Look out the rest of the world as Loka plans to expand in coming years.
- Business planning: creating the business plan for raising capital;
- Technology planning: working alongside in-house resources to design and implement reservations solution and unique customer mobile application;
- Online marketing plan: authored online marketing plan and campaign to establish #travelwithmenaing meme;
- Strategic partner: assistance with establishing strategic partners both in travel retail and in operations.
I worked with Dan Roberts throughout 2013 and 2014 to develop the idea of Loka. During that time we developed the business plan for creating a really special travel company based on an ethos of #travelwithmeaning. Dan contributed to the development of the brand, financial model, online marketing plan, technology, business plan and fund-raising. In November 2014 I launched Loka in Australia. I still converse with Dan almost weekly just touching base on how we are going. I highly recommend working alongside Dan on any project.